LAVISH SKINCARE

As the Creative Director for Lavish, a skincare business project, I had the opportunity to lead an amazing team through an awesome creative journey. Specifically, the spring catalog project was a key highlight of our Spring Launch, and my goal was to ensure that we stayed in tune with the brand guidelines while still incorporating fresh, vibrant energy into our presentation.

Much of my role involved leading the creative process to ensure that every element, from layout to color palette, aligned with our seasonal theme and target audience. Collaborating, learning, and leading through this experience not only strengthened our brand's market presence but also deepened my passion for creative leadership in the world of design and product innovation.