WILD TYPE

Wild Type was a personal brand project I did as a student in high school. Wild Type is your ultimate guide to outdoor adventure, curating unforgettable hiking experiences that take you off the beaten path and into the heart of nature.

My goal was to create an adventurous brand that got people excited to experience the outdoors and invest in micro-adventuring. I wanted the brand to be coherent through all media, whether it’s a promotion plan or a T-shirt. So, are you ready to Get Lost?