An Identity Journey
JR CREATIVE
Building my brand identity
While exploring my personal identity, I chose a pine cone as the central element — a reflection of my love for the outdoors and a symbol that feels distinctly mine. I incorporated my "JR" signature, a recurring feature across my work, and drawing lines with orange highlights inspired by my favorite project, Wild Type, adding warmth and energy to the design.
The result is a representation of my journey — past, present, and future — combining my personal passions and growth into one concept. This wasn't just about creating a logo, but about finding and showcasing my identity as an outdoor graphic designer.
Date
03/2024
Business Card
Logo Sketches
JR Creative Poem Series
This series is now coming to light in 2026, but the concept has been building since 2022. I began writing in 2022, and in 2024 — inspired by my mom's own poetry collection, Notes To Self — I created The Things She Gives Me. Now, I'm finally bringing it to life.
The goal was to let my design voice carry the poetry forward: layering photographs, hand-drawn sketches, typography, and graphics to give each piece its own depth. Sharing this has felt vulnerable, but it represents a new dimension of my work — one that's equal parts personal and intentional.
Below is just a sneak peek at what’s to come.
Date
2024-2026
