DIFRNT BY DEZIGN

Difrnt By Dezign was my first client as a freelance designer - a unique brand identity specializing in handmade necklace pendants from natural elements like pinecones, with designs inspired by nature. My job was to create a logo that could be used across multiple different media, including business cards and shirts, while keeping consistent brand recognition.

We explored desired colors, brand direction, target audience, and admired brands to help me gain a better focus for the project. Despite my initial leaning towards neutral earth tones, I adjusted to match my client's preference for a vibrant color palette. After presenting several logo concepts in the first round, we refined them through two additional rounds of revisions. Ultimately, we ended with four logo designs, allowing my client to choose the design that aligned most with their brand identity and use across all media platforms.