InBloom

InBloom set out to make software feel approachable for the people actually doing the growing — and the design needed to reflect that. I helped bring that vision to life through trade show materials, branded slideshows, signage, and a cohesive suite of print and digital collateral. Working across a range of formats, I kept the brand feeling consistent and confident throughout: a deep forest green grounded the identity while a bright yellow-green accent gave it energy and warmth. The result was a visual system that felt as purposeful as the product itself.