Jessica Ranae

PERSONAL IDENTITY

Building My Personal Identity

While exploring ideas for my personal identity, I decided to choose a pine cone as the central element, reflecting my love for the outdoors and giving my brand a distinctive symbol. I incorporated my "JR" signature, which has become a frequent feature in my personal projects, adding a personal touch. Additionally, I introduced drawing lines with orange highlights, inspired by my favorite "Wild Type" project, adding a sense of warmth, creativity, and energy. This element is also consistent with my previous work, bringing together a larger brand identity.

The final design is a representation of my journey - past, present, and future - combining my personal passions and professional growth into one concept. This project was not just about creating a logo or a visual style, but about finding and showcasing my identity as an outdoor graphic designer.

Date
03/2024